TAKING YOU INTO THE FUTURE

The Crated is a Product Innovation studio focused on developing 2nd generation wearable technology. We Believe that the key to productive wearable tech lies within the realm of fiber science. With this in mind, we focus on performance & responsive materials and soft circuitry.

We believe that recombinant innovation is the key to creating a bright future for wearables, so we emphasize working with existing companies to creative innovative products.

 


WHAT WE DO

Once dubbed as an "IDEO for wearables" The Crated develops products and innovates at the intersection of design and technology. We often partner with technology or fashion companies to bring products to market in the wearable technology space. Research is a large part of our ethos and we frequently do R&D for academics and corporations alike.


OUR PHILOSOPHY

We believe that innovation emerges where fields combine.

"MY CONVERSATION WITH MADDY AND MARI WAS INVALUABLE IN ASSISTING ME TO GAIN INSIGHT INTO CURRENT DEVELOPMENTS IN WEARABLE TECH AND SMART TEXTILES. MOST IMPORTANTLY, THEIR INPUT SURROUNDING HOW CONSUMERS WILL USE AND RELATE TO THESE PRODUCTS HELPED US TO BUILD AN UNDERSTANDING ABOUT BOTH THE BIG PICTURE - UNDERSTANDING THE LIKELY CHANGES IN CONSUMER RELATIONSHIP WITH FUTURE TECHNOLOGIES - BUT ALSO TARGETED IMPLICATIONS FOR OUR CLIENT SURROUNDING THE IMPACT THAT WEARABLE TECH WILL HAVE ON THE FASHION AND APPAREL MARKET."

-  BONNIE Richardson, THE FUTURE FOUNDATION


WE VIEW WEARABLES AS MORE THAN BACKLIT SCREENS


Companies like Littlebits, American Express and Betabrand trust The Crated to provide wearable technology product development, insights and workshops.  

INSIGHTS, WORKSHOP & PRODUCT DEVELOPMENT.

WORKSHOP & PROTOTYPING

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PRODUCT DEVELOPMENT


We Work With:

  • COMPANIES WITH AN EXISTING SUPPLY CHAIN AND CUSTOMER BASE

  • COMPANIES OR ACADEMICS WHO SEEK INSIGHTS OR R&D

 CAPABILITIES:

  • GARMENT AND PRODUCT DESIGN

  • COMPUTATIONAL DESIGN

  • INSIGHTS AND R&D REGARDING MATERIALS AND  WEARABLE TECHNOLOGY

  • HARDWARE PROTOTYPING

  • RECOMBINANT INNOVATION RESEARCH

  • HARDWARE PROTOTYPING


OUR OFFICES:

 

In Manhattan, we work out of General Assembly West as a resident company.

In Manhattan, we work out of General Assembly West as a resident company.

In Brooklyn, we work out of the BF+DA technology research lab.

In Brooklyn, we work out of the BF+DA technology research lab.



WELCOME TO OUR LAB

We develop products, provide insights and conduct research around the notion of second generation wearable technology. Examples of our work are below. For a more extensive portfolio, please contact us at future@thecrated.com.


FASTCOMPANY - INSIGHTS & CONTENT

We developed content for FastCompany Labs around computational apparel design and tools that contribute the space.

See the full article here.


LITTLEBITS - PRODUCT & WORKSHOP

We developed a GUI (gestural user interface) module for the Littlebits Bitlab that will soon be part of the littlebits library. Gesture is closely related to wearables and movement.

Launching Summer 2015


HENDRICKS GIN, WEWORK & WEARABLE EXPERIMENTS - WORKSHOP

We developed a workshop at Wework with Wearable experiments, Baltz works and Hendricks around the future of batteries.

Learn more about outcomes here.


NANOTRONICS / NSPEC 3D- COMPUTATIONAL DESIGN PRODUCT

The Crated Co-founder, Mari Kussman, led the team at Nanotronics, a Founder's Fund company to create a computationally designed exterior for their cutting edge microscope, the NSPEC 3D. Read more on Wired.


BETABRAND / SYNC SHIRT - PRODUCT

Audio responsive shirt, SYNC is part of Betabrand's Think Tank. We had originally developed this as a collaboration between NYC PCB manufacturing company, Botfactory. Learn more on PSFK

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NYC STARTUP LIQUID ASSETS - PRODUCT

We worked with NYC hydrophobic textile company, HydroTex to develop a brand around hydrophobic menswear. 


PHOTOCHROMIA- PRODUCT

We worked with NYC startup, Print All Over Me to develop a series of UV responsive garments. See them on Kickstarter here.


SCHOOL OF VISUAL ARTS- RESEARCH

While conducting research on wearable technology at the SVA Visible Futures Lab, we developed two experiments. A responsive pendant called Tribe with a native IOS app and a remote controlled garment called Zygomatic.


GENERAL ASSEMBLY - WORKSHOP

We worked with general assembly and Wearable tech leaders to organize a creative technology workshop at General Assembly.

Working with Maddy & Mari has been a joy. They are organized, motivated, and always coming up with fresh ideas and opportunities to inspire our community. I am always excited to hear her ideas around future collaboration.
-Melanie Albert, General Assembly

OTHER INSIGHTS PROVIDED FOR:

- VOGUE INDIA

- THE WHITE HOUSE

- THE FUTURE FOUNDATION"

Please send any press or speaking inquiries to future@thecrated.com