Every good collaboration begins with a funny story. Ours began with Maddy (co-founder of The Crated) standing up a very pregnant Meredith (co-founder of Print All Over Me) for coffee.
Fast forward two years, many late night conversations, supply chain mishaps and apologies on Maddy's part, Photochromia was born.
Photochromia is a collaboration between two companies at the intersection of apparel and technology. A collection of sunlight sensitive garments, Photochromia visualizes STEAM concepts such as Schrodinger's Cat and Parametric equations. Through our collaboration, we aim to contribute to a future where clothing is truly responsive to our environment.
OUR GARMENTS RESPOND TO SUNLIGHT
For DESIGN MUSEUMS:
Visualizing interdisciplinary design with hints at biology and math.
For SCIENCE MUSEUMS:
Visualizing biology through pupil dilation with ASCII overlay.
For MATH MUSEUMS:
Visualizing geometry through parametric equations (epitrochoids). Also visualizing physics through Schrodinger's Cat with and ASCII overlay.
After our Kickstarter campaign for Photochromia raised $12,000 and was featured in major online publications, we realized how large the demand is for smart products with a nerdy twist. With that in mind, we are now beginning wholesale sales to museum stores for select pieces from the Photochromia Campaign.
Check out a look behind-the-scenes below: